
Pebsteel
2019 — 2022
2019 — 2022
Project Criteria
Brand Identity
— Research
— Strategy
— Design Concept
— Design Development
— Brand Deliverables
Brand Identity
— Research
— Strategy
— Design Concept
— Design Development
— Brand Deliverables
Roles
Gregory Jewette
(Creative Director)
Hélio Teles
(Senior Designer)
(Lead Designer)
Lim Nuel
(Graphic Designer)
Gregory Jewette
(Creative Director)
Hélio Teles
(Senior Designer)
(Lead Designer)
Lim Nuel
(Graphic Designer)
rice studios︎︎︎
Project Description
Founded in 1994, Pebsteel is a global company providing solutions for Pre-engineered Buildings and Steel Structures. They stand to empower people and businesses through better-engineered spaces.
Previously, the brand name “PEB Steel,” which incorporated a system name, P.E.B (Pre-Engineered Building), was limited to business practices in Steel Structures. Defining a new name by abstracting the descriptive words PEB and Steel. Which created the own-able and unique Pebsteel. The descriptor “Engineered Building Solution” provides clarity on the what.
This identity has rolled out across Pebsteel’s branded environment, unifying and giving distinctiveness to individuals in Pebsteel’s diverse workforce and their buildings, livery, and products.
Fresh brand writing under the guidance of a new verbal identity empowers Pebsteel to communicate their distinctiveness throughout print and digital media, fortifying the brand's purpose and vision.
Featured on
thisisrice︎︎︎
Founded in 1994, Pebsteel is a global company providing solutions for Pre-engineered Buildings and Steel Structures. They stand to empower people and businesses through better-engineered spaces.
Previously, the brand name “PEB Steel,” which incorporated a system name, P.E.B (Pre-Engineered Building), was limited to business practices in Steel Structures. Defining a new name by abstracting the descriptive words PEB and Steel. Which created the own-able and unique Pebsteel. The descriptor “Engineered Building Solution” provides clarity on the what.
This identity has rolled out across Pebsteel’s branded environment, unifying and giving distinctiveness to individuals in Pebsteel’s diverse workforce and their buildings, livery, and products.
Fresh brand writing under the guidance of a new verbal identity empowers Pebsteel to communicate their distinctiveness throughout print and digital media, fortifying the brand's purpose and vision.
Featured on
thisisrice︎︎︎
behance︎︎︎









