Mãi Collection
2022 — 2023

Project Scope
Brand Identity
— Design Concept
— Design Development
Packaging
Prints

Roles
Joshua Breidenbach
(Creative Director)

Lim Nuel
(Graphic Designer)

Hoai Thuong
(Packaging Designer)

rice studios︎︎︎

Project Description
Mãi Collection produces objects with 100% up-cycled plastic. It starts with the idea of rice store manifesto. “Things made and traded, amplify voices, windows to culture, and broadcast extraordinary stories”. Being a reference of how PLASTICPeople materials can live in different objects.

Mãi, the Vietnamese word for “always”, refers to properties that can use again. All the remaining materials can be reprocessed to make another material. Even object can be reprocessed.

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