The Loop by Takashimaya
2022—2023
2022—2023
Project Scope
Brand Identity
— Research
— Strategy
— Design Concept
— Design Development
Brand Identity
— Research
— Strategy
— Design Concept
— Design Development
Roles
Joshua Breidenbach
(Creative Director)
Hélio Teles
(Design Director)
Lim Nuel
(Graphic Designer)
rice studios︎︎︎
Joshua Breidenbach
(Creative Director)
Hélio Teles
(Design Director)
Lim Nuel
(Graphic Designer)
rice studios︎︎︎
Project Description
A concept-driven retail and lifestyle destination offering a curated, all day experience located in the heart of Cau Giay District—the emerging commercial centre of Hanoi.
The idea of “Loop connection” is based on space and curations. This can state as, Where retail meets lifestyle: a vibrant ecosystem of curated experiences and a community hub; a unique destination, all day, every day.
A concept-driven retail and lifestyle destination offering a curated, all day experience located in the heart of Cau Giay District—the emerging commercial centre of Hanoi.
The idea of “Loop connection” is based on space and curations. This can state as, Where retail meets lifestyle: a vibrant ecosystem of curated experiences and a community hub; a unique destination, all day, every day.
